81% of consumers relied on Google to evaluate local businesses(BrightLocal). How easy is it to find Your company on local search? And when you are found, what are people saying about you? An optimized online presence is a cornerstone for digital success.
Knowledge Is Power
Search engines have completely revolutionized the modern buying process and that consumers are searching for their business services online. Consumers are using search engines to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick and mortar store. In fact, a recent study revealed that 88 percent of US consumers research products online to buy in-store.
With an optimized profile, Google will be more likely to prioritize your page in searches which will make it easier for your potential customers to find and contact you. This also gives you an avenue to turn your best customers into your biggest fans! Drive them to your Google Business Profile to leave glowing reviews about their experiences, and then respond to them to build trust. It’s a powerful cycle that helps businesses grow.
What do YOU take into account when deciding on a business or service?
As technology continues to evolve and empower consumers, it’s important to consider the impact of your online reputation. Reviews, your social presence, and your Search ranking can have a massive impact on the success of a business.
What consumers are saying online matters. A Harvard Business School study found that a restaurant that sees a one-star increase on Yelp will see revenues increase anywhere from five to nine percent. Along with a study showing that 72% of customers trust online reviews as much as personal recommendations , a huge shift in thinking is happening that’s becoming more prominent year over year.
As consumers put their money where their trust is, having a good online reputation is essentially translating into revenue.