Streaming TV Ads (OTT and CTV)
Run your commercial on the streaming apps people watch on their smart TVs, targeted by household, location and audience instead of an entire broadcast market.
OTT and CTV ads with digital targeting
Your spot runs in full-episode streaming programs across more than 80 million U.S. households, and you choose exactly which ones see it.
Connected TV
Commercials on smart TVs and streaming devices, on the biggest screen in the house.
OTT on any device
The same streaming programs on phones, tablets and computers.
Local targeting
Reach households by state, city or zip code, with short flight dates when you need them.
Audience targeting
Choose households by demographics, interests and buying behavior, without cookies.
Non-skippable placements
Full-episode programs where viewers watch the ad to keep watching the show.
Follow-up ads
Retarget households that saw your spot with display ads on their other devices.
The biggest screen in the houseCord-cutters are still watching TV
Your buyers may have dropped cable, but they still watch shows on the big screen. Streaming TV gives you the impact of a TV commercial with the targeting and reporting of digital ads.
- Brand awareness for a launch, a new location or a seasonal push
- Local reach for businesses that serve specific towns or counties
- Recruiting to reach job seekers where they relax
- Event promotion with short, targeted flights
From script to screen
Plan
We agree on the audience, the areas and the flight dates.
Create
Use your commercial, or we produce a 15- or 30-second spot for you.
Launch
Your spot runs in full-episode programs on streaming apps and devices.
Report
Completed views, households reached and website visits, by area.
More than a ratings guess
- Completed views and completion rate
- Households reached by area
- Website visits from households that saw your ad
- Apps, programs and dayparts that performed best
Make every viewing count
Streaming TV advertising questions
What's the difference between OTT and CTV?
CTV (connected TV) means ads on a television screen through a smart TV or streaming device. OTT (over-the-top) is the streaming content itself, watched on any device. Most campaigns run on both.
Can we target just our town or service area?
Yes. Streaming TV ads can be targeted by state, city or zip code, so you only pay to reach households in the areas you serve.
Do we need a commercial already?
No. We can produce a 15- or 30-second spot through our video production team, or run the one you have.
Can viewers skip the ads?
Most placements are in full-episode streaming programs where ads can't be skipped, so completion rates are high.
How do we know if it worked?
You get completed views, households reached and website visits from households that saw your ad, broken out by area.
Ready for your close-up?
Ask for a complimentary audit. We'll tell you where streaming TV fits in your plan and what it would take to launch.