Programmatic Display and Geofencing Ads
Put your ads on the websites and apps your buyers already use, targeted by location, behavior and demographics, down to a single building or event venue.
Reach the right people in the right places
Programmatic ads are bought automatically, in real time, across a large network of quality websites and apps. We decide who sees them and where.
Programmatic display
Banner and native ads across thousands of websites and apps, bought one impression at a time.
Geofencing
Fence an address, a building or a neighborhood and reach the mobile devices seen inside it.
Geo-conquesting
Reach people at your competitors' locations with a reason to choose you instead.
Event targeting
Fence a trade show, conference or venue and keep advertising to attendees for weeks after.
Site retargeting
Stay in front of people who visited your website and left without calling.
Audience targeting
Layer behavior, interests and demographics on top of location so impressions go to likely buyers.
Fences drawn to the property line
We draw geofences from property boundary data, the same records used for tax maps and land surveys, so your ads reach people inside the building instead of everyone driving past.
- Behavioral: people whose browsing shows interest in what you sell
- Contextual: pages and apps about topics that match your offer
- Demographic: age, household income and other audience traits
- Location: zip codes, a radius or fences around specific places
Fence the venueGeofence a trade show and turn it into a month of leads
Fence the convention center before the doors open. Attendees see your ads during the show, then for weeks after, while they compare vendors back at the office.
- Before: build awareness with people at the venue
- During: invite them to your booth
- After: follow up while they decide
Planned, launched and measured
Plan
We agree on your goals, the places that matter and the people you want to reach.
Build
Fences, audiences and conversion zones set up around your locations and competitors.
Launch
Ads go live in standard display and mobile sizes. We can design them for you.
Measure
Impressions, clicks, site visits and foot traffic reported, then budget moved to what works.
Display ads we design and run
Standard sizes for websites, apps and social feeds, built to your brand. We make them, or run the ones you have.
Examples from our own Acorn To Oak campaigns.
See which places pay off
- Impressions and clicks by fence, audience and ad
- Website visits and conversions from people who saw your ads
- Foot traffic to your location measured with conversion zones
- Next steps: which fences to expand, pause or add
Build a complete local ad plan
Programmatic and geofencing questions
What is geofencing?
A geofence is a virtual boundary drawn around a real place. When a mobile device is seen inside it, that device can be shown your ads on the apps and websites it uses, during the event and after.
Can we target a competitor's location?
Yes. That's called geo-conquesting. We fence competitor locations and show those visitors a reason to choose you.
Can you tell if the ads brought people to our location?
Yes. We set up conversion zones around your location to measure visits from people who saw your ads.
Do you design the ads?
We can. We design display ads in the standard sizes, or run the creative you already have.
How is this different from Google display ads?
Programmatic buys inventory across many ad exchanges at once and adds location targeting Google doesn't offer, like fencing a building or an event.
Put your business on the map, literally
Ask for a complimentary audit. We'll look at where your buyers are and tell you which places to target first.