Social Media Management
Posts people stop scrolling for, on the platforms your customers actually use. We plan it with you and report back every month.
Get your complimentary auditSee how we planHow we approach each platform
Each platform rewards different content. One topic might run as an Instagram reel and a LinkedIn carousel.
Facebook and Instagram
Reels, carousels, daily stories and event coverage. The algorithm shows a post to more people when the first people who see it react, comment, share or watch, so we build in time to engage, not only to post.
Carousels, informational posts, company news, awards and employee spotlights written for decision makers, plus LinkedIn ads for events and offers.
YouTube
Product demos, how-to videos and event recaps that answer the questions buyers search for.
X
Short updates on company news, events and press coverage.
Paid social
Meta lead form, awareness and geofenced campaigns and LinkedIn ads, each matched to what the campaign needs to do.
Engagement
Engagement is crucial as it builds connections, increases visibility, and fosters trust, leading to improved brand awareness, algorithmic favorability, and long-term community building.
What we've seen work
- Event posts get roughly double the engagement of purely informational posts.
- We aim for at least 25% of a client's content to be about trust and connection with their audience.
- About an hour a week per brand goes to following, liking, commenting on and messaging relevant accounts.
- Captions use 3 to 5 relevant hashtags.
What's included in social media management?
Content calendar
Each month's posts laid out by date with the topic, caption, hashtags, graphics and approval status.
Graphics, reels and carousels
Custom graphics, short videos, carousels, product demos and testimonials, sized for each platform.
Posting and daily stories
We schedule and publish your posts and keep stories going on Facebook and Instagram.
Community engagement
Following, liking, commenting and messaging the people and companies you want to reach.
Paid social
Facebook, Instagram and LinkedIn campaigns, built with our advertising team.
Monthly reporting
Reach, views, followers, engagement rate, clicks and leads, plus what we're changing next month.
You approve every post before it goes live.
Each post in the calendar has its caption, hashtags and a square and vertical version of the graphic. A status tag shows where it stands: Not Started, Working On, Pending Review, Approved, Scheduled or Posted.
Your events, made to share.
We turn conferences, trade shows and team events into short recaps people actually watch.
Social media for cannabis dispensaries
Meta's ad policies don't allow ads that promote cannabis sales, so dispensaries grow through organic social, search and their online menu. We handle all three.
- Product highlights, vendor pop-ups, review carousels and trending reels, with "21+" and "nothing for sale" on every caption.
- Launch posts for loyalty programs, delivery and new websites.
- SEO for strain, product and local searches.
- Native e-commerce menus and loyalty campaigns on any platform.
How we start
Audit
We look at your pages, past posts, ads and competitors, then agree on what you want to grow.
First calendar
You get the first month's calendar to review and comment on post by post.
Launch
Approved posts are scheduled, stories start, and ads go live once the budget is set.
Monthly report
A performance report each month and a quick call on what to change.
Social media management FAQ
Which social media platforms do you manage?
All the major ones, including Facebook, Instagram, LinkedIn, YouTube and X. Most of our B2B clients focus on Facebook, Instagram and LinkedIn.
Do I get to approve posts?
Yes. Every post is in your content calendar with its caption and graphic, and nothing is scheduled until you approve it.
Why did my engagement rate drop when we started running ads?
Engagement rate is calculated with your existing follower count. When ads bring in a lot of new people, the rate drops naturally even as reach, views and clicks go up. Our reports show all of those numbers side by side.
Do I have to send you photos and videos?
No. We create the graphics and videos. Real photos and video of your team and events do perform best, though, so we'll ask for them when you have them.
Can you run Meta ads without managing our pages?
Yes. Some clients only need ads. Others combine ads with organic posting so both say the same thing.
Do you work with cannabis dispensaries?
Yes. Since Meta doesn't allow ads that promote cannabis sales, we focus on organic posts with the right age and "nothing for sale" disclaimers, local SEO, native e-commerce menus and loyalty campaigns.
See client results on Our Work. Related services: Digital Marketing Blueprint, Websites & SEO, HubSpot & Sales Consulting.
Want a second opinion on your social media?
Ask for a complimentary audit of your pages and ads. We'll tell you what we'd post, who we'd target and how we'd measure it.
Get your complimentary audit