Earn the coverage. Keep the trust.
Strategic storytelling and real relationships with journalists, for companies and public figures. We manage your narrative, protect your reputation and get your story in front of the audiences that matter, from our home base in New Jersey to national outlets.
A PR program built to your goals and growth stage
Launching a campaign is the easy part. Earning meaningful coverage takes strategy, relationships and stories journalists actually want.
Communications strategy
A clear, actionable PR plan that supports your business goals: the story, the audiences, the outlets and the timing.
Media relations
We know journalists personally and bring them stories they're interested in, from local outlets to national trade and consumer press.
PR campaigns and launches
Product launches, thought leadership, announcements and awards, designed and run to generate buzz and real results.
Strategic partnerships
Introductions and alliances that expand your influence and reach beyond what your own channels can do.
Event publicity
Press events, product reveals and sponsorships, with the details and the publicity managed so they make an impact.
Media training and crisis communication
We prepare you and your team for interviews and tough moments, and guide you through unexpected challenges with clarity.
Personal approach. Strong relationships.
Great PR starts with trust. That's why we interview every potential client before we take them on, and why our team becomes an extension of yours.
- We learn your story first. Then we help you tell it, consistently, everywhere it matters.
- Real relationships with journalists. We pitch people we know, with stories they want.
- Inventive, never conventional. Bold, creative ideas tailored to your goals, not a template.
- National reach. Local roots in New Jersey, placements wherever your audience reads, listens and watches.
Interview, story, pitch, repeat
A clear process, agreed up front, with honest reporting on what landed.
Interview
We talk through your business, your goals and your appetite for the spotlight, and make sure we're the right fit.
Story and strategy
We find the angles journalists will care about and map the outlets, timing and campaigns to reach them.
Pitch and place
Personal outreach to the right reporters, producers and editors, with the materials they need ready to go.
Measure and repeat
Coverage, reach and the leads it drove, reported plainly, with the next round of stories planned.
Led by people who've done this for twenty years
PR at Acorn To Oak is run by the people whose names are on the door, not handed to a junior account team.
Melissa Ambrose
Founder and President
Michelle Boyles
VP and Director of Content
Make the coverage count
Public relations questions
Do you guarantee coverage?
No, and be careful with anyone who does. We guarantee the strategy, the pitching, the relationships and honest reporting on what landed and what didn't.
Who do you work with?
Entrepreneurs, manufacturers, real estate developers, public figures, event producers and brands of every size, including regulated industries like cannabis.
Do you handle crisis communication?
Yes. We prepare your team for interviews and tough questions ahead of time, and we're on call when something unexpected happens.
How do we get started?
With an interview. We talk to every potential client before taking them on, because good PR only works when the fit is right on both sides.
What does it cost?
It depends on scope: a launch, an ongoing program or a single event. The first conversation is complimentary and you'll get a clear proposal after it.
Let's tell your story.
Start with a conversation. We'll talk through your goals, tell you honestly what coverage is realistic, and map out how we'd get there.