Person-Level Ads for People Ready to Buy
Person-level ads put your message in front of the real people researching what you sell right now, on Meta, Google, YouTube, streaming TV and across the web, in the places you serve.
Fewer guesses, less wasted spend
Typical ads guess with search terms and interest categories. Person-level ads start with real individuals whose recent online behavior shows they're shopping for what you offer.
| Typical digital ads | Person-level ads | |
|---|---|---|
| Who sees the ad | Broad keyword or interest audiences | Real people showing buying intent |
| How fresh | Audiences can be weeks or months old | Intent data refreshed every day |
| Where budget goes | Many impressions to people who aren't shopping | Focused on in-market buyers in your area |
| Message match | One message for everyone | Creative that lines up with what buyers are researching |
Pick the people and the place
We build each audience from the criteria that matter to your business, then map it to the cities, zip codes or radius you serve. Audiences refresh daily, so new in-market people are added as they appear.
From buyer profile to booked calls
Define your buyer
We agree on your offer, target areas and the people you want to reach.
Build the audience
We find in-market people who match, using intent data that refreshes daily.
Launch your ads
Audiences sync to your ad accounts and programmatic channels. We can make the creative.
Optimize and report
We adjust based on what's driving clicks, leads and conversions, with clear reporting.
Stay visible through the whole buying cycle
Meta
Facebook and Instagram ads to the people in your audience.
Google Ads
Search and display ads matched to the same people.
YouTube
Video ads to in-market viewers.
Streaming TV
Commercials on the big screen in the households you choose.
Display
Programmatic ads across quality websites and apps.
Private by design
Audiences reach ad platforms as hashed email addresses, and you get transparent reporting.
What your buyers see
The same people see your message on social, on the websites they read and on streaming TV, so your name is familiar by the time they call.
Examples from our own Acorn To Oak campaigns.
30-day pilotProve it in 30 days
Thirty days is long enough to capture active intent, optimize delivery and see measurable results. At the end, you'll know whether to scale, add locations or add channels.
Recommended budgets per location. Budgets vary by industry and audience size, and we confirm the right range after reviewing your category, area and lead goals.
Reach them, recognize them, follow up
Person-level ads questions
What are person-level ads?
They're ads served to specific people whose recent online behavior shows they're researching products or services like yours, instead of to broad keyword or interest audiences.
Is this only for B2B?
No. Person-level intent targeting works for both consumer and business campaigns. The key is matching intent signals to your offer and the areas you serve.
How fast can we launch?
Most campaigns launch quickly once we confirm your locations, audience and creative. If you need ad creative, we can make it.
Will this work in a small town or niche market?
Yes. Because audiences refresh daily, we can often find active buyers even in smaller areas. If an audience is too small, we'll recommend widening the radius or adding nearby towns.
What results should we expect in 30 days?
It depends on your category, offer and landing page. Within 30 days you should see clicks, engagement and lead activity, and clear direction on what to scale.
Is people's personal information safe?
Yes. Audiences reach ad platforms as hashed (encrypted) email addresses, so personal contact details are never shared.
Reach buyers while they're still deciding
Request a 30-day pilot and we'll show you how many in-market people we can reach in your area.