Marketing for manufacturers who want more quotes and more hires
Buyers research suppliers online before they pick up the phone, and skilled workers search for jobs the same way. We build the capability pages, search presence, ads and recruitment campaigns that bring in RFQs and applicants, and we report on both.
Built for how industrial buyers and workers search
From capability pages to job ads, one team covers the pipeline and the shop floor.
Websites and capability pages
Pages for each process, material and industry you serve, with specs, certifications and a quote form that works on a phone.
SEO and AI search
Rank for the parts, processes and problems your buyers search, and get cited when they ask an AI assistant for suppliers.
Search and LinkedIn ads
Paid search for high-intent terms and LinkedIn campaigns aimed at engineers, purchasing and plant managers.
Recruitment marketing
Programmatic job ads, a careers page that sells the shop and social content that shows the work, for machinists, welders and drivers.
Trade show campaigns
Pre-show outreach, geofenced ads at the venue and follow-up so booth conversations turn into quotes.
Visitor identification and CRM
See which companies visit your site, route quote requests to the right rep and track them to the order.
Where quotes come from
Quote requests and applicants by channel, reported monthly.
The buyer found three suppliers before calling you
Industrial buying has moved online. The purchasing manager has a shortlist before the first call, and the welder you need found three job postings on a phone during lunch.
- Capability pages are the new catalog. If the page answers the spec question, you get the RFQ.
- Trade shows pay off longer. Follow-up campaigns keep the conversation going for months.
- Hiring is marketing. The same channels that bring buyers bring applicants.
- Know who's looking. Visitor identification shows which companies are on your site this week.
Audit, build, launch, report
A plan written around your products, your buyers and your open roles.
Audit and Blueprint
We review your site, rankings, competitors and hiring needs, then write the plan.
Build
Capability pages, careers page, tracking and CRM, with your engineers and HR involved.
Launch
Search, LinkedIn, job ads and trade show campaigns go live with follow-up in place.
Report
Quotes, applicants and revenue by channel every month, plus what we changed and why.
Two pipelines, one report
Most manufacturers come to us for quotes and leave with a hiring engine too.
Put it to work
Manufacturing marketing questions
Our buyers are engineers and purchasing managers. Does digital marketing reach them?
Yes. They research suppliers online before they ever call. Product and capability pages that answer technical questions, plus search ads for the exact parts and processes you offer, put you in front of them at the right moment.
Can you help us hire?
Yes. Recruitment marketing is part of the plan for most manufacturers: programmatic job ads, a careers page that sells the shop, and social content that shows the work.
We get most business from trade shows. How does this fit?
It makes the shows pay off longer. Pre-show outreach, geofenced ads at the venue and follow-up campaigns turn booth conversations into quotes, and visitor identification shows which attendees came back to the site.
Do you understand our products?
We learn them. We interview your engineers and sales team, then write capability pages, case studies and spec content that buyers can trust.
What about distributors and OEM customers?
We build for both: content and campaigns aimed at the OEM buyer, and programs that help distributors sell your line.
Let's fill the quote queue and the shop floor.
Ask for a complimentary audit. We'll review your site, your search visibility and your competitors, and tell you where the RFQs and applicants are going instead.