Be the firm people find first, then trust
Practice-area pages that rank, reviews that reassure, and intake that answers. We build and run marketing for law firms that want more of the right cases without a bigger ad budget.
Marketing that fits how people choose a lawyer
Search, reviews, a credible website and fast follow-up. Each piece built for your practice areas.
Websites for law firms
A fast, credible site with a page for every practice area and location, attorney bios that build trust, and consultation forms that work on a phone.
SEO and local search
Rank for "[practice area] attorney near me," hold the map pack and get cited when people ask an AI assistant who to call.
Search ads
Paid search for the cases you want most, with negative keywords and call tracking so the budget goes to real prospects.
Reviews and reputation
A compliant process for earning reviews and responding to them, on Google and the directories clients check.
Website visitor identification
See which businesses visit your site for business, employment or real estate matters, and follow up.
Intake and follow-up
Call tracking, CRM setup and automated follow-up so every consultation request gets a fast, human response.
Leads by source
Consultation requests by channel, reported monthly.
People choose a lawyer in the first search
Someone with a legal problem searches, reads a few reviews and calls one or two firms. The firm that shows up, looks credible and answers first usually gets the case.
- Practice-area pages win rankings. One page per matter type beats one page that lists everything.
- Reviews close the deal. Prospects read them before they call. We make earning them part of the routine.
- Speed to lead decides. A consult request answered in minutes converts. One answered tomorrow goes to another firm.
- Compliance built in. Advertising rules are handled before anything goes live.
Audit, build, rank, answer
A clear process with your approval at every step.
Audit
We review your site, rankings, reviews and ads against the firms you compete with.
Build
Practice-area and location pages, bios, forms and tracking, written with the bar rules in mind.
Rank and run
SEO, local search and paid search go live, with reviews and content on a schedule.
Report
Consultation requests by channel every month, plus what we changed and why.
A family law firm that needed to be found for every practice area
A faster, search-ready website with a page for every practice area, paired with ongoing SEO, programmatic ads and visitor identification.
Read the case study
Law firm marketing questions
Can you market a law firm within the advertising rules?
Yes. We write and run everything with the state bar's advertising rules in mind, from disclaimers to how results are described, and you approve every page and ad before it goes live.
Which practice areas do you work with?
Family law, personal injury, estate planning, business law, immigration, criminal defense and more. Each practice area gets its own pages, because that's how people search.
How do we get more reviews?
With a simple, compliant process: the right ask at the right moment, a direct link, and monitoring so you can respond. Reviews are a major ranking and conversion factor for firms.
Do you handle intake?
We make sure the calls and forms get answered. Call tracking, HubSpot or your intake software, and follow-up sequences so a lead at 9 pm isn't lost by morning.
How long until we see results?
Paid search and visitor identification produce leads in the first month. Organic rankings for practice-area pages typically build over three to six months and keep compounding.
Let's get your firm found.
Ask for a complimentary audit. We'll review your site, rankings, reviews and ads, and show you what we'd fix first.