American Shipping Company

American Shipping Company is a customs broker and freight forwarder in Moonachie, NJ, in business since 1899. We write and send its News Flash alerts on tariffs, customs rules and port news, by email, on its website and on LinkedIn.

Email marketingContentSocial mediaRecruitment advertising
Three American Shipping News Flash posts on tariffs and customs updates
ClientAmerican Shipping Company
IndustryCustoms brokerage and freight forwarding
LocationMoonachie, New Jersey
In business since1899

Why they needed it

Tariffs, customs refund deadlines and port labor talks changed almost weekly in 2026. Each change affects what American Shipping's customers pay and when their cargo moves, and customers expect to hear about it from their broker first.

What we do

News Flash alerts

Three to four a month, written in plain language and laid out in American Shipping's own format.

Email

Each News Flash goes to the customer list. The client approves a test first, and people who didn't open it get a second send.

Website

Every alert is posted to the news page on shipamerican.com, so customers can find past updates.

LinkedIn and social

A post for each News Flash, with graphics sized for each platform. We also publish editions of the company's LinkedIn newsletter.

Recruitment advertising

We write and post their job openings and send applicants straight to their hiring contact.

Results

Email numbers are for News Flashes sent to the customer list from August to early November 2026. Sources: email platform reports and LinkedIn.

36% to 41%of customers opened each News Flash
4% to 7%clicked through to read more
940LinkedIn newsletter subscribers

How we run it

Our team writes each News Flash, builds the email, posts it to the website and LinkedIn, and checks the numbers after every send.

Our email serviceOur social media service

Let's talk about your newsletter.

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