Siegel Law: A Search-Ready Website for a Family Law Practice
Siegel Law, a Freehold, NJ family law firm, has worked with Acorn To Oak Media Group on SEO, programmatic ads, social media, online reviews and Site Squirrel visitor identification. In September 2026 we launched a new siegeldivorcelaw.com built for speed, local search and AI answers.
The challenge
The old WordPress site was slow, especially on mobile, looked dated and needed constant plugin upkeep. Form alerts were unreliable. Practice areas were listed but had no pages of their own, while competing Monmouth and Ocean County firms ranked with deep content and Q&A, and paid ads crowded the top of search results.
What we did
New website
A custom-designed authority site with a dedicated page for each practice area, built with schema markup, Q&A blocks, internal linking and fast mobile load times. Existing Google Analytics and Search Console history carried over.
SEO
Ongoing local SEO, ranking reports and blog optimization so the firm shows up for the searches Monmouth County families actually make.
Programmatic ads
Display and retargeting campaigns aimed at Monmouth and Ocean County, keeping the firm in front of people who had already visited the site.
Site Squirrel
Website visitor identification with individual lead alerts, so the firm knows who's researching them and can follow up.
Social media
Posting across Facebook, Instagram, X and LinkedIn to keep the firm visible between searches.
Reviews
Review responses and review request templates that keep the firm's Google rating growing.
Results in Google search
From July to early October 2026, compared with the same months of 2025. Source: Google Search Console.
Built for Google and AI search
Every practice area page answers the questions people ask before they call a lawyer, in plain language, with schema markup that helps Google, ChatGPT and AI Overviews understand and cite it. Fast load times on mobile mean fewer visitors leave before they read.
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