VCS HR: From Strategy to Launch
VCS HR, a Freehold, NJ workforce management software company, hired Acorn To Oak Media Group to help it compete with national payroll brands. We built a Digital Marketing Blueprint, turned it into a new vcshr.com, launched it with a coordinated PR push, and now run the search, programmatic, social and HubSpot work that keeps the pipeline full.
"Thanks to Acorn To Oak Media Group, this is the best website we've had yet. They truly led the charge in elevating our online presence, helping us rival our competitors in the payroll space. It's a whole new way of doing business for us."Guy DiMemmo, Founder and CEO, VCS HR
The challenge
VCS HR built its name in police scheduling through Jobs4Blue and was expanding into private-sector payroll with VisualPAY. It was competing with ADP, Paycor, UKG and Gusto, and its website didn't explain its products clearly or make it easy to ask for pricing.
How we did it
The blueprint
We started with research: buyer personas, page-by-page reviews of four competitors, content mapped to each stage of the buying decision, conversion recommendations, a 4-tier SEO plan, AI search visibility, a paid search forecast and a KPI framework. Key recommendations: trust signals near the top of every page, transparent pricing, interactive tools like calculators, and navigation by product and industry.
The website
The blueprint became the build plan. The new vcshr.com includes navigation by product and by industry (12+ industries), a comparison table against other payroll providers, interactive payroll calculators with transparent pricing, and Book a Meeting and Get Pricing calls to action on every page.
The launch
We announced the redesigned site with a media alert and PR outreach, then switched on the campaigns built to bring buyers to it: SEO, Google Ads, programmatic display and geofencing, and social media.
Ongoing: connecting marketing to sales
Bringing in leads is only half the job. As a HubSpot Solutions Partner, we moved VCS HR from Salesforce to HubSpot Sales Hub Enterprise, set up lead and call routing, built custom tools and automations with their IT team, connected website forms to automatic follow-up, and trained their sales team. Site Squirrel identifies the companies visiting vcshr.com so the team can follow up while interest is high.
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